Screenwest Brand Survey
Screenwest’s purpose is to drive the growth in Western Australia’s screen industry, amplifying its cultural and economic impact. We are seeking 10 minutes of your time to help us further define our brand and the role we play for you / your organisation.
Defining ‘Brand’ in the Context of Screen Agencies.
In the screen industry, where creativity, culture, and commerce intersect, the concepts of brand and positioning play a critical role in how an organisation like Screenwest is understood, valued, and trusted — both locally and globally.
What is a ‘Brand’? For a screen organisation brand is far more than a logo or tagline. It is the perception held by its stakeholders. A screen organisation’s brand reflects:
- What it stands for (its values and purpose),
- What it delivers (its impact and services),
- How it behaves (its tone, actions, and communications), and
- Why it matters (its relevance and leadership in the industry).
By completing this survey you will help us better understand how we are doing — and how we can do better.